The case

If you want to invest in watches, you best look for models that are outstanding from a technical perspective and timeless from a fashion perspective.

Source: moneyland

The commentary

The watches listed below have historically been in strong demand over long periods of time: Rolex Daytona, Rolex Submariner, Tag Heuer Carrera Calibre 6, Panerai Bronze, Omega Speedmaster, Jaeger-LeCoultre Reverso, Audemars Piguet Royal Oak, Watches from A. Lange & Söhne, Patek Philippe Nautilus.

Priced at USD 55 million, the Graff Diamonds Hallucination masterpiece is said to be the most expensive watch.

Vintage watches, i.e. watches that are no longer manufactured, are also popular among investors. Here, the investment value depends on limited supply that drives up the value of the watch. The Rolex Daytona Paul Newman John Player Special Dial is but one example of an investment-grade vintage watch.

Given the complexity of Swiss tax law and cantonal differences, consulting a tax advisor specialising in luxury assets can provide tailored advice and ensure compliance. To mitigate risk, securing specialised insurance coverage for your collection is advisable. Regular, professional valuations ensure that your insurance coverage remains adequate and prepares you for tax assessments or inheritance planning.

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