The case

Investing in luxury assets like art, vintage cars and watches remains appealing in 2025, though each market exhibits distinct trends and considerations must be made when investing your money.

Source: various sources, see below

The commentary

Each asset class offers unique benefits but also includes certain risks, making luxury goods suitable for diversifying investment portfolios. it must be noted though that in-depth knowledge and expert advice are crucial for making informed investment decisions as these investments typically require a long-term commitment to be able to generate substantial returns. For investors in Switzerland, these markets are accessible as there are a number of galleries, auction houses as well as dealerships offering opportunities to invest in luxury assets.

Art Investment

Art continues to attract investors seeking diversification and long-term value. Art investment funds, such as Arte Collectum, have gained popularity by focusing on undervalued artists and offering structured investment opportunities with targeted returns . The art market’s low correlation with traditional financial markets makes it an attractive hedge against economic volatility. Source: Financial Times

Vintage Cars

The vintage car market has experienced significant growth, driven by increasing demand and limited supply. Notable models from brands like Ferrari and Porsche have seen substantial appreciation in value. However, the market can be volatile, and investments require careful selection and maintenance.

Source: quartersmith.com

Luxury Watches

Luxury watches remain a robust investment, particularly in the pre-owned sector. Brands like Rolex, Patek Philippe, and Audemars Piguet continue to perform well, with certain models appreciating significantly over time. The market benefits from increased transparency, online platforms, and certification programs that enhance buyer confidence. Notably, the pre-owned luxury watch market is projected to reach CHF 35 billion by 2030 .

Source: Business Insider

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