k-flash audio commentGeneva Watch Days 2025
k-flash audio commentGeneva Watch Days 2025

The case

“We are going to focus on the 80 % of our customers outside the United States.”

Source: Geneva Watch Days 

The commentary

Geneva Watch Days will run from 4 – 7 September 2025, featuring a decentralized setup with numerous brands showcasing their new collections in independent showrooms all across Geneva,as well as within a central pavilion at the Rotonde du Mont‑Blanc.

While US tariffs have significantly impacted Switzerland’s watch industry, many key players have demonstrated resilience by means of strategic inventory buildup, export adjustments and other tactical moves. Geneva Watch Days provide a timely opportunity to spotlight innovation, design and brand strength, serving as a counterbalance to geopolitical uncertainty. A record 66 brands are participating, presenting 150 new watch models.

The Watches of Switzerland Group expects solid first-half results—driven by inventory stockpiling and a 45 percent surge in exports to the U.S. in July 2025. Analysts anticipate that retail prices in the U.S. may increase by 12–22 percent, which is likely to benefit the “pre-owned” market. (Source: Reuters)

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