The case
By 2050, about 27 % of the people in advanced markets will be over 65 years old, giving rise to a “Silver Economy” that will reshape life insurances.
The commentary
Longer lifespans, declining birth rates and the concentration of wealth among retirees are going to drive the demand for products offering guaranteed income, health protection as well as care coverage. Insurers will need to shift from traditional income‑replacement and family‑oriented risk cover toward solutions focussed on wealth planning, retirement income (annuities) and funding personal care. Innovation in product design, such as pooled longevity risk, bundled care and new annuity structures will be essential to align with ageing populations’ evolving needs. For details see link.
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