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Exports: How to succeed abroad
The case
Selling or setting up abroad is a decisive growth factor for the Swiss economy.
Source: KMU
The commentary
Three experts present the strategies available to SMEs for internationalization. For more details see link.
“Any company planning to expand internationally must ensure that its intellectual property is effectively protected, e.g. by means of patents, trademarks and other appropriate rights”. For more information see link.
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